Blog

A collection of my best insights

Success: Why Everyone Else is Getting it Wrong

Discover why quick-fixes fail and how knowledge acquisition is the true shortcut to success. Learn practical approaches to gain skills and insights that drive sustainable results in business and fitne... ...more

Newsletters

May 28, 2025•6 min read

3 Ways AI Will Disrupt Fitness (And What Smart Trainers Will Do About It)log Post

Discover how AI is transforming fitness and what successful trainers are doing to adapt. Learn strategies to leverage technology, build trust in a digital landscape, and develop a distinctive coaching... ...more

Newsletters

May 23, 2025•8 min read

Matt's Story (So Far!)

I was asked by a podcast listener to share a breakdown of my journey (so far) - from gym floor PT and sold-out group training program, to business coach and fitness software builder. Here's the journe... ...more

Newsletters

April 30, 2025•17 min read

Stuck? This Shift Changes Everything

Feeling stuck in your Fitness Business and unsure where to turn next? What got you here is a set path you are meant to follow but to progress further you must take a different path. Here's how to grow... ...more

Newsletters

April 27, 2025•10 min read

Fitness' Dirty Secret: The High-Ticket Lie (Exposed)

Should you consider going down the high-ticket route with your coaching business? I'll run you through the 'high-ticket lie' currently sweeping the Fitness Industry and what you can do about it. ...more

Newsletters

April 06, 2025•9 min read

Offline Empire: Build Your One-Person Business on the Gym Floor

If you're tired of seeing ads and posts telling you to 'escape the gym floor' or telling you that you're 'trapped' on the gym floor, then this post is for you. Inside, I offer a different set of insig... ...more

Newsletters

March 18, 2025•6 min read

The 14-Day Business Overhaul: This Simple System Helped One Coach Sign 7 Clients, FAST!

Dean added 7 new clients to his Fitness Business in 14 days following the exact system I am about to layout for you in this post. See the exact steps he followed and how it added new clients to his PT... ...more

Newsletters

March 11, 2025•11 min read

Earn More, Work Less: The £60K+ Fitness Formula

Most Fitness Business Owners work long hours, give everything to their clients, and yet still don’t earn what they should. This post explains the simple blueprint for earning £60K+ (without burning ou... ...more

Newsletters

March 02, 2025•8 min read

The One Mindset Shift That Separates the 1% From Everyone Else (And How to Use It Today)

Are you willing to make good decisions that don’t lead to good outcomes? If not, you're probably stuck in the 'heard mentality' that 99% of people follow. Let's explore the alternative approach... ...more

Newsletters

February 15, 2025•6 min read

Break Free from the Fitness Industry’s Playbook: Create a Business That Works on Your Terms

The Fitness Industry has become it's own system. Fitness has become a place designed to benefit Commercial Gyms and big establishments. And like any good system, it remains invisible to 99% of people.... ...more

Newsletters

February 09, 2025•11 min read

The Unspoken Problem Fitness Professionals Must Solve Now

The incoming wave of AI in Fitness content is going to create a huge amount of distrust across the industry. Get ahead of this issue now, by creating the digital fitness assets that prove your authent... ...more

Newsletters

February 01, 2025•7 min read

The Secret to Infinite Progress Without Burning Out

Never-ending progress is achievable to those of us who are willing to approach progress in the right way. This post shows you how to constantly improve without ever burning out. ...more

Newsletters

January 26, 2025•5 min read

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Building high-profit, low-stress Fitness Businesses since 2013.