Blog

A collection of my best insights

Offline Empire: Build Your One-Person Business on the Gym Floor

If you're tired of seeing ads and posts telling you to 'escape the gym floor' or telling you that you're 'trapped' on the gym floor, then this post is for you. Inside, I offer a different set of insig... ...more

Newsletters

March 18, 2025•6 min read

The 14-Day Business Overhaul: This Simple System Helped One Coach Sign 7 Clients, FAST!

Dean added 7 new clients to his Fitness Business in 14 days following the exact system I am about to layout for you in this post. See the exact steps he followed and how it added new clients to his PT... ...more

Newsletters

March 11, 2025•11 min read

Earn More, Work Less: The £60K+ Fitness Formula

Most Fitness Business Owners work long hours, give everything to their clients, and yet still don’t earn what they should. This post explains the simple blueprint for earning £60K+ (without burning ou... ...more

Newsletters

March 02, 2025•8 min read

The One Mindset Shift That Separates the 1% From Everyone Else (And How to Use It Today)

Are you willing to make good decisions that don’t lead to good outcomes? If not, you're probably stuck in the 'heard mentality' that 99% of people follow. Let's explore the alternative approach... ...more

Newsletters

February 15, 2025•6 min read

Break Free from the Fitness Industry’s Playbook: Create a Business That Works on Your Terms

The Fitness Industry has become it's own system. Fitness has become a place designed to benefit Commercial Gyms and big establishments. And like any good system, it remains invisible to 99% of people.... ...more

Newsletters

February 09, 2025•11 min read

The Unspoken Problem Fitness Professionals Must Solve Now

The incoming wave of AI in Fitness content is going to create a huge amount of distrust across the industry. Get ahead of this issue now, by creating the digital fitness assets that prove your authent... ...more

Newsletters

February 01, 2025•7 min read

The Secret to Infinite Progress Without Burning Out

Never-ending progress is achievable to those of us who are willing to approach progress in the right way. This post shows you how to constantly improve without ever burning out. ...more

Newsletters

January 26, 2025•5 min read

Coaches: Become the James Bond of Your Industry (Fast!) or Suffer

Coaches: Rise to the top of your industry, fast, by skill-stacking like James Bond. ...more

Newsletters

January 19, 2025•9 min read

The Secret to Never-Ending Leads: Master the 'Engage > Offer > Prescribe' Framework

End the cycle of poor lead generation in your business and discover the framework I use to help Fitness Business thrive with generating leads and signing up new clients consistently. ...more

Newsletters

January 10, 2025•10 min read

Never Struggle for Clients Again

Referral-based growth is the 'Magic money Tree' your business needs in order to grow quickly and stand the test of time. The problem is that most Business Owners don't know how to get referrals consis... ...more

Newsletters

January 02, 2025•11 min read

Prescription-Based Selling: How to Achieve 78%+ Sales Conversions in 2025 Without Being Pushy

You can earn far more in your Fitness Business when you start using prescription-based selling to sell clients exactly what they want, rather than focusing on selling your coaching service. ...more

Newsletters

December 21, 2024•7 min read

Get Ahead of 99% of Fitness Businesses Instantly...Without Selling

Effective selling has changed, especially if you're a small business owner. Understanding the power of 'Problem Discovery' will allow you to out perform your competition, without the need for pushy sa... ...more

Newsletters

December 16, 2024•6 min read

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Building high-profit, low-stress Fitness Businesses since 2013.