I help gym floor PTs build high-profit, low-stress businesses using a proven system that actually works."

Sam went from zero clients to £4,696/month.

This is the system that made it possible.

40 minutes. No obligation. I'll show you exactly where you are in the framework and what needs to happen next.

The Fitness Business Breakthrough Framework

Every successful fitness business runs through these 5 stages. Most PTs are stuck in stage 1 (Offer Creation).

Here's where you are.

Offer Creation — A system that handles your marketing, lead generation and sales, using a Paid Pipeline.

Dream Delivery — Packaging, pricing and retention that works for you and your clients.

Unbreakable Finances — Money systems that protect your future and give you security.

Business Intelligence — Tools and automations that free up your time.

Executive Coaching — The mindset work that keeps you focused, consistent and accountable.

Some of the Businesses Matt works with...

Strength In Numbers Gym Logo
Coaching with Carly Killen Logo
Sam Rice Personal Training Logo
Myles Harrison Performance Logo
Strong for Life Gym Logo

Most PTs Experience These Problems (Here's Why They Happen)

Most PTs experience these problems. But they're not the real issue. They're symptoms.

They're what happens when the early stages of your business aren't built on a proper system. Most coaches are trying to fix the symptoms without understanding the cause.

Lead Generation for Personal Trainers
  1. Lead Generation & Sales

They have no system for consistently generating leads and turning them in to clients.

Better Quality Personal training clients
  1. Poor Quality Clients

Too many cancellations, re-arrangements, and clients letting you down. No stability or security in their business.

Support for Personal Trainers
  1. No Support

No one to guide you and help avoid the obvious mistakes. It feels like everyone is in it for themselves.

Scaling a Fitness Business
  1. You're Full

You've figured out how to fill your diary but now you're stuck. You can't bare the thought of selling any more time for money.

Here's the truth most coaches don't hear: these problems don't exist in isolation. They're what happens when you're missing the first stage of the Fitness Business Breakthrough Framework (a proper system for client attraction). Fix that, and the rest falls into place.

My Clients Work With Me In A Couple Of Ways To Grow Their Business:

1-1 Coaching

For individuals who want QUICK growth

Work 1-1 with Matt over a 3-month period to grow your business revenue, reduce workload and overwhelm, and have a clear plan for the future growth of your business.

Fitness Business Breakthrough Academy

My Signature Education Program

Get full lifetime access to the trainings from Matt's 1-1 program and apply them to your business at your own pace.

Coaching Saves Years of Guess-Work

Hear from my clients below...

With A Clear Plan, Your Business Will Flourish.

Businesses with a plan don't get stuck. They grow consistently, and quickly learn what works and what doesn't.

With a proven plan, your Fitness Business will provide you with the income and lifestyle you dream of.

The goal is high-profit, low-stress, and the freedom to live life on your terms.

3 Steps To Get Started...

1. Book a Call

In a 40-min Business Breakthrough call, You and I will talk through your key business goals and what's holding you back.

2.Create a Plan

Using my Fitness Business Breakthrough Framework, I will show you what steps need to be taken to grow your business effectively.

3.Next Steps

We'll discuss the best next steps for your business and make sure you leave with a clear pathway for growing your business in 90 days.

Ready to get started?

Building A Fitness Business Is Hard

But you don't have to do it alone!

Growing a Fitness Business is hard. You need to be able to attract leads consistently, understand the art of selling your service properly, get your pricing and payments systems water-tight, avoid being messed around by numerous clients, and not get stuck doing 12hrs a day in the gym.

Very few Coaches understand the five core pillars required to build strong Fitness Business and that's why most of them fail.

Schedule your Business Breakthrough call today and let Me show you the Fitness Business Breakthrough Framework in-full, so you can get started with building the Fitness Business of your dreams. To book your Business Breakthrough call, use the button below...

Here's what my clients say...

Jonny Baird PT

Jonny Baird

Worked with Matt closely for years since 2016. He helped me take my business from its starting point to fully booked, that was back to back with clients and had a high retention rate

Building security and consistency in my Personal Training business allowed me to do so much more in my life (travel, get married, buy my first house etc)

Very professional, very supportive and hugely beneficial

Tom Vasey PT

Tom Vasey

Matt has been helping me with all aspects of my personal training business since COVID. After the lockdowns, I was struggling to make sales and had an empty diary. Fast forward a few years, and now I'm fully booked and building the online side of my business.

He's also introduced me to many other coaches at live events and helped me network with others in the area.

Honestly, I don't know where I would be without his help. I would recommend him to any new or experienced trainers looking to level up their game!

Sam Young Gy Owner

Sam Young

Matt has proved an invaluable coach for my business over the past year.

Matt excels in all areas most coaches struggle with - creating systems, finance, marketing, technology etc; and has helped me in all of these areas.

Matt runs in person live events which are incredibly valuable, and cover groundbreaking areas including how to utilise AI specific to our individual businesses.

Matt is always available to bounce ideas off, which is hugely beneficial when working as a self employed coach and gym owner. I highly recommend him to all PTs, coaches and small gym/studio owners.

Free resource

The Paid Pipeline

Downloaded by 1,000's of ambitious Fitness Business Owners across the U.K.

PT Sales Mastery Guide

Here's what you get:

  • Access to a simple system responsible for over £4.5million in PT Sales.

  • Understand the key to converting 78% of leads into paying clients.

  • Discover 'Prescribe' - the missing link in ALL Fitness Sales strategies.

  • Includes video mini-course access.

Total value: £97

Grab it for FREE

Find Fitness Business Success!

Building high-profit, low-stress Fitness Businesses since 2013.

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